International Marketing Project
About
CSB Students Go International
The heart of the International Marketing Project is to expand students' cultural perspective and awareness. Today's global economy demands a solid understanding of the differnences between countries and people.
Students provide an in–depth analysis of a country's economic, political, and social systems through research and study, and ultimately determine a country's potential for either importing or exporting a product to expand the success of a business or corporation.
Students culminate their studies by presenting their research to students, teachers, administration, family, and business members in a "Global Fair."
Resources for You!
The Resources page is a helpful tool for locating the necessary information required in each section of the IMP.
We try our best to keep an updated list, but as many of you know, websites tend to change or disappear on a randomly–consistent basis. If you note a link to a resource no longer works, or if you find a great new resource for that matter, please email Sinks or Rogan.
Basic Outline
- Introduction
- Geographical Area Analysis
- Economic Analysis Part I
- Economic Analysis Part II
- Political System
- Trade Laws and Legal Analysis
- Population
- Diet and Nutrition
- Housing
- Transportation
- Labor
- Education
- Clothing
- Recreation and Leisure
- Language
- Religion
- Bibliography
- Appendix
- Current Events
- Company Profile
- Travel Brochure
- Images
- Etiquette Information
- Country Selection Letter